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What is the role of analytics in digital marketing?

Analytics in digital marketing involves using tools to track and analyze data from various campaigns and channels. It helps marketers measure the performance of their efforts, understand user behavior, and make informed decisions to optimize their strategies.

What is a conversion rate?

A conversion rate measures the percentage of users who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. It's a key metric in digital marketing to evaluate the effectiveness of a campaign.

How can I get started with digital marketing for my business?

To start with digital marketing, identify your goals and target audience. Create a digital marketing strategy that includes a mix of channels like social media, SEO, content marketing, and possibly paid advertising. Regularly monitor and analyze your results to make necessary adjustments for better outcomes. Consider seeking guidance from digital marketing experts if needed.

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